Props and equipment used for our production

Props and equipment used for our production from kieranlukas

Uses and Gratifcation

Hey guys, today I'm going to be talking about the uses and gratifications theory. So, what is the uses and gratifications theory?


Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs.


Bulmer and Katz theory suggests that we chose to watch certain programmes it satisfies a need-we USE a programme to GRATIFY or please ourselves.
 
We identify the four main uses and gratifications as:


Information/Education

• being able to acquire information and understanding about relevant events
• learning/self-education
• seeking advice and influence on decision making

Personal Identity

• seeking model behaviour
• gaining insight into one's self
• finding reinforcement for personal values
• establishing role model values similar to yours

Social Interaction

• finding a basis for conversation
• gaining a sense of belonging
• enabling one to connect with others
• social empathy (understand another's experience)

Entertainment

• escaping the stress of reality and relaxing
• emotional release
• receiving aesthetic enjoyment filling time
• sexual arousal

Screenplay

Criteria

In todays lesson we covered the criteria that what are thriller openings would be marked on. We watched some old students thriller openings and gave them a level which we thought was appropriate. It was quite a shock to see that we was getting the levels completely wrong...

            

In this thriller opening I gave it a high-level 2 this is because at first the titling was really affected and it went with the camera shots used and made sense. However after the titling it just didn't really make sense and the sound was quite poor. Overall it got a high level mark because "Evidence of proficiency in the creative use of [technical aspects]".

Overall what I have learnt from this is that its going to be hard to achieve our thriller in how we imagine it will be in our head. As long as we do enough research and planning it could be quite successful, but we need to make sure we follow the criteria in order to achieve a high mark
 

Audience theories

Audience theories from kieranlukas